Aggregators: What are they and why you want one

    A well-curated online presence is invaluable for higher education institutions that want a strong business presence. Learn how to up your marketing game with a content aggregator.

    In today’s modern business world, marketing constantly changes. With the development of technology, it appears that there is always a new way to market your brand. Institutions of education and higher education, just like all other businesses, can compete on a level playing field.


    Educational institutions, like businesses, need a strong online presence in order to convince their target customers—students, in this case—that their brand is reliable.


    What’s one, sure-fire way to establish an online presence in order to increase marketing opportunities for businesses that work within the realm of education and higher education?

    We can answer this question in three words: Content Aggregator Website.


    In this article, we will answer the following basic questions:

    What is a content aggregator?

    How can a content aggregator website serve businesses in education and higher education?

    How should you aggregate content?

    How should you aggregate content?

    What’s in it for your users?

    What is a content aggregator website? 

    A content aggregator website is an online site that collects data from other sources across the internet and organizes the information in one place where users can easily access it. Data is always collected based on a keyword or a group of related keywords. Content aggregator websites usually provide attribution and a link to the original site, which helps to avoid plagiarism claims.


    Content aggregator websites can bring all news, updates, insights, tips, guides, and articles regarding a set of topics all in one location.


    In the context of higher education institutions, aggregator websites normally help target audiences look up information on universities, colleges, degrees, scholarship opportunities, reviews, and any other information related to education.

    How can a content aggregator website serve businesses in education and higher education?

    Content aggregator websites allow higher education businesses to increase their marketing capabilities by providing information quickly and easily to their target populations. The following is a short list of the benefits of a content aggregator website.


    Simplicity – Target audiences can consume content and soak up information with reduced time and effort.

    Breadth – Content aggregator websites provide a wide variety of information for their audiences and therefore aid in diversification across various categories and genres of information relevant to their business.

    Customization – Content aggregator websites are chock full of relevant information to the point where it can be perceived as overwhelming. However, their filter options allow users to customize their search experience in order to maximize their time when searching information.

    Decreased costs – A content aggregator website does not incur the same costs that its sources have! Aggregator websites do not need to pay writers to come up with original content because there is no need for original content. The costs that are incurred are those used on technology which are one-timed fixed costs. An aggregator website does not incur expenses on advertisement because, by sharing information, it increases the owner’s brand value and the brand value of the original information holders.


    How should you aggregate content?

    Not sure how to correctly aggregate content? Use the following tips to guide you.

    Use credible sources – Use information from trusted websites. This should take time. You want to ensure that your sources stand to up, and not bring down, your credibility with your target audiences.


    Higher education businesses will want to make sure that any information about other institutions of higher education is verified. Accurate information helps build trust with your audience.


    Add your own value – Enrich the information by inserting your own views and opinions. Tell your audience what you think about the information given.

    Summarize – Help your readers acquire information even faster by summarizing major points. This helps them know if a piece of content is relevant to their search query.


    Give proper credit – Whether you are taking information word for word or simply paraphrasing, you will want to give proper credit.


    Remember that the goal of content aggregation is to put together and share quality information with a target audience. The act of sharing quality content with target audiences will help validate your brand within the world of higher education.

    What’s in it for your users?

    A content aggregator site provides a one-stop, all-access shop of data and information regarding its chosen area of concentration. Users who access these content aggregator sites can bask in the ease of being able to find all their desired information in one convenient location.


    For users who are looking to find out more about higher education options and what kinds of universities, colleges, and degree programs are out there, the search can be quite overwhelming. The internet is filled with an endless number of resources and sometimes it can be difficult to choose where to start. Using a content aggregator website can help a user sift through universities and degree program options all from the same platform. The ability to view several degree program options from the same platform allows users to make comparisons with ease as they continue to inform themselves.

    What’s our final word?

    A content aggregator website is a sure-fire way to establish your online presence and increase marketing opportunities for business. Content aggregators present a win-win situation in which site owners are able to establish their marketing prowess while site users are able to sift through a wide breadth of information with the ease and convenience of a single platform purposefully designed for their use.